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How to Remove AI Creator from Your Instagram Profile
The AI creator label is now called AI-generated profile. It's a setting on your account, so it has nothing to do with the metadata in your photos.
Published by Km Anjali · Last reviewed November 2026
What changed
Instagram announced on August 31, 2026 that it was renaming the AI creator label to AI-generated profile, so that it's clearer when a profile features an AI-generated person and not a real one. If your account already had the old label, Instagram says you can review it, keep it if it still fits, or remove it if it no longer applies.
Do you need this label?
| Your account | What Instagram says |
|---|---|
| Shows an AI-generated person as the face of the profile | Turn on the label |
| You're a real person who uses AI tools in your work | You don't need it |
| You had the old AI creator label | Review it, and keep or remove it depending on whether it still fits |
Instagram also says that unlabeled profiles showing an AI-generated person may have their reach limited. So for genuine AI personas, removing the label to look human is a poor trade, as well as a misleading one.
How to change the setting
- Go to your profile.
- Tap Edit profile.
- Find AI-generated profile. Older app versions may still say AI creator.
- Switch the toggle, and save.
These steps follow a review of Instagram's help pages. Menus differ by app version and rollout, so if you can't see it under Edit profile, try your account or creator settings. Instagram's help page on AI-generated profiles will have the current wording.
Why editing your bio won't help
The label is something Instagram displays because of a setting on your account. It isn't text in your bio, so editing your bio doesn't remove it. Metadata tools don't affect it either, and that includes ours. They work on image files, and this label isn't stored in one.
Three separate labels
- AI-generated profile: applies to the whole account, and it's controlled from Edit profile.
- AI info on a post or Reel: applies to one piece of content. See whether you can turn it off.
- AI info on a story: also per item, with a slightly different route.
Removing one of these doesn't remove the others.
If you can't find the setting
Update the app first, as these controls have been rolling out gradually. Check whether you're on a professional account, which can show different menus. If the label still appears and you believe it's wrong, use the Help Center or the in-app problem report. Keep a record of what you were doing and when, in case support asks.
If you use a virtual influencer for a brand
Businesses have extra reasons to be open about this. An AI-generated person promoting products can run into advertising rules in many countries, on top of platform requirements. Label the account, disclose it in campaigns, and check local rules with a qualified adviser. Our guide on whether it's legal to remove AI labels covers some of the main laws.
An entrepreneur on the EraseAILabel team who writes about photo privacy and AI labels. How we test
Common questions
Is AI creator the same as AI-generated profile?
Yes. Instagram renamed AI creator to AI-generated profile on August 31, 2026.
Do I need the label if I edit with AI tools?
Instagram says creators who use AI tools as part of their process do not need it. It is meant for profiles that feature an AI-generated person.
Can a metadata remover take off the AI creator label?
No. The label is a setting on your account and is not stored in your image files.
Checking a photo instead?
See what an image file records, on your own device.