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Facebook AI Labels: Every Guide in One Place
Facebook's AI labels work differently for posts and for ads. Choose the situation that matches yours.
Published by Km Anjali · Last reviewed November 2026
Posts and ads compared
| Posts | Ads | |
|---|---|---|
| Where the label appears | On the post, or in its menu for content only edited with AI | Usually under About this ad |
| Main triggers | Detected AI signals, or your disclosure | Meta's generative tools, and some third-party AI tools |
| Stricter rules | Realistic AI video and audio | Political and social issue ads |
Start here
On Facebook, the AI info label can come from signals that Meta detects or from the person posting. Where it appears tells you something: content detected as only edited by AI has the label in the post's menu, while content detected as generated by AI shows it on the post. Ads have their own rules, and many show AI information under About this ad.
Understand the label
- What does AI info mean on Facebook?
Where it appears, and how Meta decides.
- What does AI content mean on Facebook?
A label on a post, or AI posts in your feed.
Deal with a label
- Can you turn off AI info on Facebook?
Your options, depending on who added it.
- Facebook metadata tool
What cleaning a file can and can't change.
- AI metadata checker
See what a file records without changing it.
Business and selling
- AI info on Facebook ads
Which ads get labeled, and how to prepare.
- Facebook Marketplace photo safety
Sell without giving away your home.
Quick checklist for Facebook
- Check where the label appears: on the post, or in its menu.
- Scan the exact file you posted.
- Decide honestly whether AI was used.
- For ads, check About this ad on your live ads.
- Send feedback through the post menu if a label is wrong.
An entrepreneur on the EraseAILabel team who writes about photo privacy and AI labels. How we test
Common questions
Are Facebook and Instagram AI labels the same?
Both are run by Meta and use the AI info name, but controls and placement can differ between apps.
Do Facebook ads get AI labels?
Some do. Meta labels ads significantly edited with its generative tools and says it will detect some third-party AI ads through industry-standard signals.
Check your file first
See what it records, on your own device.