Remove AI info data before posting to Facebook.

What decides whether Facebook shows AI info

Meta says it adds AI info when it detects industry-standard AI image indicators, or when people disclose that they're uploading AI-generated content. Those indicators include AI information written under the C2PA and IPTC standards. So part of the decision can come from your file, and part of it comes from Meta.

This page deals with the part that comes from your file. Read what AI info means on Facebook for the full picture, including why the label sometimes appears only in a post's menu.

What this tool can and can't change

• It can leave out: Content Credentials, XMP, IPTC, EXIF, GPS location, and PNG text when it creates a new copy of your photo.
• It can't change: a label on a post or ad that's already published.
• It can't remove: visible watermarks, or invisible watermarks stored in the pixels.
• It can't decide: how Facebook treats your upload. Meta can use signals beyond file metadata, so a clean copy may still be labeled.

After cleaning, the tool scans the new copy and reports any supported metadata that remains. That report covers the kinds of record the tool recognizes. It isn't a guarantee that the file holds nothing else.

Use the checker first

Before you change anything, open the Metadata checker tab above and scan the exact file you plan to post, or the one that was labeled. What you find points to your next step:

• Content Credentials found: a tool recorded how this image was made or edited. Check which app wrote it, and whether it used generative AI.
• XMP or IPTC found: common after editing, and not proof of AI use. If a block holds an IPTC AI marker, the scan lists it as an AI source tag.
• Nothing supported found: your file probably didn't cause the label through these records. Look at how the post was shared instead.

When cleaning makes sense

Cleaning is reasonable when your file holds details you don't want to publish, such as your location, device, or editing history. It can also help when a real photo picked up a record it shouldn't have, for example through an export setting, and you have checked that no generative edit was involved.

Before you post to a public Page, it's also worth clearing GPS data from photos taken at home or at a customer's address. Facebook may treat the file differently from how you expect, so don't rely on the platform to protect that information for you.

When to leave the label alone

If AI created a picture or changed it in a meaningful way, the label is accurate, and it's helping people understand what they're looking at. Removing a record doesn't change how an image was made. Meta may require a label on photorealistic video and realistic-sounding audio, and says there may be penalties when a required label is missing. Our Terms of Use don't allow using this tool to pass off AI images as real or to avoid disclosure rules.

Not sure which applies to you? Read whether you can turn off AI info, which goes through each situation. If you advertise, see how AI info works on Facebook ads.

Sources

• Meta: Our approach to labeling AI-generated content
• Meta: Labeling AI-generated images on Facebook, Instagram and Threads
• Meta Help Center: AI labels